New Colour Co. (Nourang Pooshesh) began its operations in 1939 (1318) and expanded in 1941 (1320) through paint imports from Europe. In 1981 (1360) the company entered domestic manufacturing by launching production lines for alkyd and plastic paints.

By 2001 (1380), as a pioneer in waterborne and acrylic paint technology in Iran, the company strengthened its activities under the trademark “New Colour”.

With the vision to eliminate harmful solvent-based paints and replace them with eco‑friendly waterborne systems, Nourang Pooshesh founded the first computerized acrylic tinting center in Iran, transferring technology from Thecno Plan, Germany and CPS Color, Netherlands.

This milestone enabled the formulation of more than 20,000 distinct shades with precise computer calibration.

Supported by highly skilled personnel in production and quality control, the company runs rigorous testing prior to packaging and distribution, ensuring that only premium-grade products reach the market.

So far, it has been awarded ISO 9001 and ISO 14001 certifications from the European Union.